Steve Shapiro, CEO of Finetune, said, “We are energized by the synergy that a partnership with Prometric represents. I am excited by the opportunity that these advanced capabilities represent for the way we support our customers and test takers.” Roy Simrell, President and CEO of Prometric LLC, said, “The addition of Finetune to Prometric’s portfolio represents a significant opportunity to not only bring cutting-edge AI content and assessment technology to our suite of solutions but to transform the way organizations address the challenges they face in a rapidly changing learning landscape. Finetune’s flagship products, Generate ™ and Catalog ™, are the world’s first commercially available products to use s tate-of-the-art Natural Language Processing (NLP) transformer models to power AI-driven content generation and classification, increasing the productivity and creativity of item-authoring and classification, in tandem with subject matter experts, while greatly improving quality. They expanded in recent years into proprietary AI-assisted technology targeting the growing demand among organizations and companies for the ability to create high-quality assessment and other learning content with greater time- and cost-efficiency than traditional approaches. Shop technology, hosting, payment and mechanical royalty (GEMA) payments are completely handled by our in-house developed software solution.BALTIMORE, MD – 4 August 2022 – Prometric announced today that it has completed the acquisition of Finetune, a leading innovator in AI-assisted assessment and learning technology across the credentialing, licensure, workforce readiness and education sectors.įinetune, based in Boston with a pre-pandemic globally distributed team, has been developing innovative solutions in learning, instruction, and assessment for more than a decade. ![]() The licensee of the shop-technology has access to the whole of finetunes’ distribution content, as well as access to content from other labels (both majors and indies), and online distributors. All this information is compiled using finetunes’ self-developed mass-encoding software.įinetunes also offers complete whitelabel-shop solutions for artists, labels, companies and portals. Our metadata also contains specific and highly-adjustable right information – enabling detailed territory and store mapping, as well as allowing for DRM-arrangements. We also supply metadata which includes crucial release information such as artist, trackname, barcodes, details of rights owners, artwork and release descriptions. We supply audio content in all the formats required by partners – including MP3, OGG, AAC, ATRAC, WMA etc. The technical side of finetunes’ operations works to process audio content and metadata for accurate and fast distribution via the internet. Voucher campaigns and partner banners on numerous webpages. We provide a promotion platform called the 'finetunes PromoTool' () for content managers of shops, webradios, blogs and communities. By working closely with our retail partners, our sales and marketing team aims to achieve the best possible promotional placement for our labels’ releases on digital stores around the world.įinetunes offers our label partners with many more possibilities for promoting their releases effectively through the internet. Further to this distribution, finetunes provides the services of a digital sales team who work to develop and implement a co-ordinatedĪnd international marketing strategy for our releases. ![]() ![]() Finetunes is a digital distributor founded in 2004 which offers a wide range of marketing and promotion services.įinetunes delivers the content of its label partners to every major internet and mobile platform.
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